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UVic brand

UVic mark guidelines

Access UVic mark files on the downloads page.

Versions

The UVic mark is available in different versions depending on audience and design.

Do not alter the layout of the mark, including adding text.

Core

  • use with audiences that know us
  • use on white, light-coloured or dark blue backgrounds, or images with light backgrounds

UVic mark with tri-colour V.

Full name

  • use with audiences in Canada that may not be familiar with the name "UVic" (audiences east of BC)
  • use on white, light-coloured or dark blue backgrounds, or images with light backgrounds

UVic mark with tri-colour V and University of Victoria spelled out. 

Full name - horizontal

  • prioritize using our main wordmark
  • use this version when there is insufficient space for our main wordmark

UVic mark with tri-colour V and University of Victoria spelled out to the right.

Country

  • always use with international audiences
  • use on white, light-coloured or dark blue backgrounds, or images with light backgrounds

UVic mark with tri-colour V, and University of Victoria Canada.

Outline

  • use with designs where our UVic name doesn't need to be "loud"
  • use when the design is busy (lots of graphics, photos, etc.) to reduce visual clutter

UVic mark, outline version.

Solid

  • use with designs where our UVic name doesn't need to be "loud"
  • use when the design is busy (lots of graphics, photos, etc.) to reduce visual clutter
  • use when printing in black and white or single colour
  • the solid black or white versions work over blue backgrounds where the blue version won't show up

UVic mark, solid version.

Full name and country versions of the outline and solid versions are coming soon. 

Orientation

  • the core, solid and outline versions can be used horizontally or vertically
  • when used vertically, place the "U" at the top
  • place the "C" at the top if it better suits the application
  • don't use the full name or country versions vertically

Size

Minimum size

  • UVic marks (except the country version): the mark should be at least 1.065" wide for print and 77 pixels wide for web
  • UVic mark, country version: the mark should be at least 1.36" wide for print and 98 pixels wide for web

Maximum size

You can proportionally stretch the mark to the full width or height of the page.

Spacing

There are no hard guidelines for spacing, but the mark works best when given lots of space surrounding it.